Privacy Policy

Smart Home Repairs Ltd ("Company," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and interact with our services across Canada.

Please read this policy carefully. By accessing and using our website, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy. If you do not agree with our policies and practices, please do not use our website.

1. Cookie Categories and Purposes

Essential Cookies

Essential cookies are required for the website to function properly and provide core services. These cookies enable basic functionality such as page navigation, access to secure areas, and user session management. Examples include session_id, csrf_token, and cookie_consent_status. Essential cookies do not require consent and are activated automatically when you visit our website. These cookies are retained for the duration of your session or up to 12 months for preference storage.

Analytics Cookies

Analytics cookies help us understand how visitors use our website, including pages visited, time spent on site, click patterns, and device information. We use Google Analytics 4 to collect this data. These cookies include identifiers such as _ga, _ga_XXXXXXX, _gid, and _gat. Analytics cookies require your explicit consent and are only activated after you accept them. Data collected is anonymized and retained for up to 14 months. This information helps us improve website performance, fix errors, and optimize user experience.

Marketing and Advertising Cookies

Marketing cookies enable personalized advertising and remarketing. We use these cookies to show you relevant advertisements on other websites and platforms you visit. These cookies require your explicit consent and are activated only after you accept them. Marketing cookies are retained for up to 540 days (Google Ads default). We may work with advertising partners including Google and Meta to deliver advertisements tailored to your interests based on your previous visits to our website and other sites on the internet.

2. Marketing Cookies - Detailed Disclosures

3. Consent and Cookie Banner

When you first visit our website, a cookie consent banner appears offering three options: "Accept All Cookies," "Reject Non-Essential Cookies," and "Manage Preferences." Selecting "Accept All" activates all cookie categories. Selecting "Reject" activates only essential cookies. "Manage Preferences" opens a detailed panel allowing you to toggle each category independently.

By clicking "Accept All Cookies," you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. Your preference is stored in local storage for 12 months. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

4. Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery, measurement, and optimization. Recipients and the data categories shared include:

We do not sell personal data to unaffiliated third parties. All transfers to Google and Meta operate under Standard Contractual Clauses (SCCs) where applicable. Data is processed for ad targeting, campaign measurement, and optimization only. Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

5. Lead Forms and Contact Requests

When you submit a contact form, request a consultation, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, province/region, and your message or questions.

6. Google Services and Advertising

This website uses the following Google services:

7. Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook, Instagram, and other Meta-owned platforms. The pixel may record page views, time spent on site, specific conversion events (form submissions, consultation requests), and create custom audience segments for retargeting purposes.

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies. Meta acts as an independent data controller for data collected via its Pixel and processed within its own ecosystem.

Refer to Meta's Data Policy for full details: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms and control which ads you see, visit: https://www.facebook.com/adpreferences

8. Prohibited Content and Compliance

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, unlicensed gambling services, adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies fully with the respective platform policies. We maintain strict adherence to advertising standards and regularly audit our campaigns for compliance.

9. Landing Page Integrity and No Cloaking

The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects based on traffic source, content variation by visitor type, and other deceptive practices are not used on this website. What you see is what all visitors see.

10. Children's Privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. Our services are intended for residential energy management and related consultations, which are appropriate for adults and property owners only.

If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us immediately at [email protected] if you believe we have received data from a minor.

11. International Data Transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based. We also operate in Canada and may transfer data to service providers located in various jurisdictions.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly at [email protected].

12. Your Rights Under GDPR and UK GDPR

If you are located in the European Economic Area or the United Kingdom, you have the following rights regarding your personal data:

To exercise any of these rights, email us at [email protected] with details of your request. We will respond within 30 days. You also have the right to lodge a complaint with your local data protection authority:

• EU Users: European Data Protection Board: https://edpb.europa.eu
• UK Users: Information Commissioner's Office (ICO): https://ico.org.uk

13. What Personal Data We Collect

We collect the following categories of personal data through various means:

• • Full name — provided through contact forms and consultations
• • Email address — collected to send consultation results and follow-up communications
• • Phone number — provided for contact purposes and appointment scheduling
• • IP address — automatically collected from website visits (anonymized in Google Analytics)
• • Browser type and version — collected to optimize site performance across devices
• • Device type and operating system — determines how content is displayed
• • Cookies and tracking identifiers — enable functionality and analytics
• • Usage data — pages visited, time on site, click patterns, actions taken
• • Form submission content — messages, questions, and inquiry details you provide
• • Conversion events — form submissions, consultation requests, calls, or bookings

14. Legal Basis for Processing (GDPR Article 6)

We process personal data under the following legal bases:

15. Data Retention Periods

We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy:

16. Contact Information and Data Controller

If you have questions about this Privacy Policy, requests regarding your personal data, or wish to exercise any of your rights, please contact us:

17. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our website and updating the "Last Updated" date at the top of this page. For significant changes affecting your rights, we will provide at least 14 days' notice via email or prominent website notice.

Your continued use of the website after changes become effective constitutes your acceptance of the updated Privacy Policy. We recommend reviewing this policy regularly to stay informed about how we protect your information.